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3) Winning
5) If you're not first, you're last: sales strategies to dominate your market and beat your competition
But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand
...It started with a midnight insight. After a fifteen-year nightmare of coping with his struggling business, Sam Carpenter discovered and then developed a simple methodology that knocked his routine 80-hour workweek down to zero, while multiplying his net income by a factor of 100. Now, in 2021, here's his bestselling business book, revised yet again, showing how you too can instantly...
9) Deep dive: the proven method for building strategy, focusing your resources, and taking smart action
10) Leading change
How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.
This story resonates in organizations of all types—public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a
12) Integration marketing: how small businesses become big businesses--and big businesses become empires
Step up, get tough, and commit to your decision to lead
The Leadership Contract provides the manual that leaders around the world need to step up and make the decision to lead. This edition has been updated, featuring new insights to help you chart your own path to build strong leadership accountability at a personal and organizational level.
Great leadership doesn't happen by accident, but it is the
...Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that